Incorporation and Merger
On June 29, 1989, the Daimler-Benz group was diversified and transferred to the core business Mercedes-Benz AG. passenger cars, commercial vehicle development and production were taken over. After the end of the "Integrated Technology Group", the passenger car and commercial vehicle business were separated on April 1, 1997 and divided into different business areas.
The Mercedes-Benz Cars (MBC) division is to be distinguished from the Mercedes-Benz brand. Mercedes-Benz Cars, which in addition to the Mercedes-Benz passenger car brand also has the Smart brand, was founded on November 1, 2019 together with the Mercedes-Benz division. Benz Vans spun off into the newly formed Mercedes-Benz AG, a full subsidiary of the Mercedes-Benz Group. In addition to the Mercedes-Benz Vans division, the commercial vehicles of the Mercedes-Benz brand also belong to the Daimler Trucks & Buses division, which was also spun off to Daimler Truck AG on November 1, 2019.
"Daimler" ? A Mercedes Benz?
The term "Daimler" is often used colloquially for a Mercedes-Benz, but is that correct? Although the Mercedes-Benz Group AG is contractually allowed to use the brand name for products, there is no vehicle with this name. So the term has so far only been used in colloquial language.
Mercedes-Benz has been selling automobiles since 1901
Daimler-Motoren-Gesellschaft, founded in 1890, did not sell its vehicles under the Mercedes name until the turn of the century. Because it was not until the turn of the century that the Mercedes brand came into being, which was inspired by the businessman Emil Jellinek. In 1900, Jellinek agreed to manufacture the new, high-performance engine model "Daimler-Mercedes", whereby the name Mercedes was used as a product designation for the first time.
After several Mercedes vehicles drove successfully at the Nice Racing Week in 1901, the level of awareness of Mercedes grew enormously.
In September 1902, the name "Mercedes" was legally protected for DMG.
The Mercedes star was registered as a trademark in 1909 and has also been used as a radiator symbol since 1910, in the early years
without an enclosing ring.
In the 1930s, the legendary Silver Arrows dominated the brand image in competition with Auto Union.
In the passenger car sector,
Mercedes-Benz manufactured models in the upper and luxury classes
and was able to occupy a leading position here. In the post-war years,
the production of passenger cars was only resumed in 1947.
The previous quantitieswere quickly reached again.
Also made possible by further production facilities abroad,
the products were successful worldwide. The US market,
which had become Mercedes-Benz's largest foreign market
since the early 1960s, was particularly important here. It was not
until the late 1980s that Mercedes-Benz faced serious competition
in Europe with BMW and later Audi, and on the US market with Lexus.
Aircraft engines were also temporarily produced under the
Mercedes-Benz brand name.